As Developers Seek More Interactivity, PubNub Raises $4.5M For Its In-App Messaging Solution

With the world of apps no longer in its early days, we are starting to see the emergence of a lot more services that give developers more sophisticated ways of interacting with users, and monetizing what they create. One of the more popular has been the rise of real-time messaging within apps; and today, one player in that space, PubNub, has picked up $4.5 million in funding to expand that line of business even further. The Series A round was led by mobile-specialist VC Relay Ventures, itself just launched today as the rebranded, $150-million fund formerly known as ATP Capital (the firm that runs JLA Ventures, Clairmont Capital, and BlackBerry Partners Fund. There was also participation from TiE Angels. PubNub, which was founded in August 2010, has seen more recently a surge in activity on its platform, which provides push-based, real-time messaging both for mobile apps as well as online -- either from a publisher to many subscribers, or from subscribers to each other (acting as the 'publishers' in the S and P diagram above).

Source: http://feedproxy.google.com/~r/Techcrunch/~3/OLRLe2rIC3s/

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